Why
it converts, Whether you’re trying to reach Gen X, Gen Y (Millennials), Gen Z (the iGeneration), or Baby Boomers, there is power in this tactic. It figures that each generation will respond best to images and aesthetics targeted to them.
And by employing landing page strategy, you don’t have to devote your entire website to a particular demographic group. Instead, you can use generation-specific images and “feel” in your social media marketing and on landing pages to direct the group or groups of your choice to your offers.
Harshad Satra